Everyone talks about big thinking leading to big ideas – these are magic ingredients which make brands and products relevant, clear and memorable.The aim of the second APG Battle of Big Thinking, in partnership with Campaign, is to celebrate thinking like this. We’ve invited more than 20 of the biggest thinkers in their fields to talk about the latest, newest and biggest things going on in their worlds. Our speakers are top practitioners from marketing, planning, research, media, new media, design and green issues. Together they form the closest you’ll get to an accurate benchmark of excellence in these key areas. They will take the stage for 15 minutes each – maybe less, but never more. Then, using interactive technology, the audience will vote on who is the biggest thinker in their field.
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